Darkness is the oddball combination of fear and excitement. Often saddled with the negative connotation of being dangerous, it also has a way of calling to us to discover its secrets. At Swan Productions, we have learned how to embrace the darkness and use it to our advantage to produce beautiful designs, as well as effective business plans that can help your business grow.

What is Darkness?

Put simply, darkness is the absence of light. It can refer to a physical or psychological state of obscurity, absence, or concealment. When in darkness, you can't perceive anything else around you, which can lead to feeling scared, alone, or lost. But there is also something exciting about this great unknown, for where there is risk, there is also opportunity. 

IMG_7055 copy

Darkness in Design

Darkness in design can be used to create an atmosphere of mystery, depth, and drama. It is an effective tool that can be used to emphasize the importance of certain elements, drawing the eye to exactly where you want it to go. 

Overcoming the Fear of Darkness

Learning to master the darkness means learning to trust yourself and your intuition. Be open to the possibilities that may lie within the darkness and understand that, while fear may be present, it should not stop you from reaching your goals in life.


Embrace the Darkness With Eric Swan

At Swan Productions, we understand the power of darkness and how it can be used to our advantage.  We'll help you weigh the risks of new opportunities that come your way and help you build a business model that won't collapse if you take a chance that doesn't work out. 

By learning to master the darkness and its power, you can tap into a world of possibilities that take your business to the next level. With Swan Productions as your guide, you can have the courage to take the leap toward new opportunities.